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A common question that comes up for affiliate bloggers is…
“What kind of products should I promote?”
Well, of course that’s going to depend on your niche. The simple answer is you need to promote products that your readers want and need.
Products that solve problems, cause people to have an emotion (remembering a memory, making them laugh, etc.), or that fulfill a need are all the best products to promote.
Yes, products that people just “want” are great too, but if you want to get your blog rocking out the sales focus on the aforementioned.
Also, sticking with products that have worked for you, that you’ve tried for yourself, that come from trusted brands, and are evergreen (unless you have a seasonal blog) are also “rules of thumb” to stick by.
Using what I’ve told you above is all good general information, but let’s talk about specific product types.
Services That Pay Recurring Commissions
I’m listing this first because I want you to go find as many of these as you can. Being an affiliate for products that pay recurring commissions are great because you sell it one time and get paid for it over and over again. This is as close to passive income as you can possibly get.
Now, depending on your niche will depend on if you can find these types of products and how many, but for most niches there should be at least a few options for you. Some niches have many options, so you could have several of these working for you at one time. Imagine having 3, 4, 5 or more of these programs paying you ever month.
Services are the best option for this because people tend to pay for the services longer than any other type of recurring product you can promote.
Sit down and make a list of all the services you think people would use in your niche. You can also search Google for “your niche + service” and find ones you may not think of.
Once you have your list then start searching for affiliate programs for those services and get to promoting them on your blog.
Membership Sites That Pay Recurring Commissions
I just got you super excited about recurring commission affiliate programs, so I want to talk about one more type of them. The membership type.
Again, depending on your niche will depend on if this is even an option for you, but do a quick search on Google for “your niche + membership” or “your niche + membership site” to find these.
Once you find them look to see if they have affiliate programs that you can join. If you don’t see that they do, just contact the site owner and ask.
Find as many of these as you can and start promoting them for multiple streams of recurring income.
This is my favorite type of product to promote because they tend to pay the highest commissions. Where a lot of physical products (we will talk about those next) pay very small commissions (like 1%-5%) digital products will pay you anywhere form 30% to even 100% of the sale in some niches.
Digital products are things like software, ebooks, courses, printables, and other downloadable products.
Again, head over to Google and start doing some research for digital products in your niche. Search for all the product types I just mentioned and then search to see if they have affiliate programs.
For a lot of niches, you’ll be able to find a ton of these types of products to promote as an affiliate.
Even in a digital age, a lot of people still like to have a real book to hold in their hand and read. If there is a topic you’re discussing on your blog see if there is a book that you can promote about that topic.
This can be as simple as going over to Amazon and just searching the topics. Then just pick up your Amazon Associates link for it and drop it in as a suggestion for further reading in the posts you’re making.
This is a great tactic for popular topics you want to create content around, but just can’t find a product you can promote and make money with as an affiliate.
Well, this is a pretty broad product type because there are just so many physical products out there and so many affiliate programs for them.
You should only be promoting physical products that you have actually used and that you enjoyed, or they helped you in some way. With so many options out there, there’s no reason to just promote a physical product just for the sake of promoting it. Not a requirement, but you will definitely make more money promoting products that you have used and like.
Now there are several affiliate marketplaces that you can use to search for physical products. Places like ShareASale, CJ Affiliate, and the ever popular Amazon Associates program.
Do a quick search on these or Google, and you’ll find a ton of options.
One huge thing we all have in common is that we eat food, and most of us love it, which makes this a great type of product to promote.
Beyond just getting your Amazon Associates link for different types of food you talk about or recommend there are many companies now that are providing cooked food shipped to your door, food boxes with all the food included to cook, and even grocery boxes, and specialty food boxes.
This is an often overlooked type of product to promote as an affiliate (if you’re not in a food related niche), but you’d be amazed at how you can work you’re affiliate links in for this type of product.
So, there you go! There are 6 different types of products that you can promote as an affiliate blogger. Although not every product type will be available to you because of the type of niche that you’re in, but you should always be on the lookout for different types of products that you can promote to keep that money coming in from your blog!