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If you’re looking for ways to create a lead magnet to build your email list then you’re definitely on the right path in your list building journey! Lead magnets are great to use on squeeze pages to get people to opt-in to your email list! But your lead magnet absolutely must be something your target audience wants. Something that they would probably pay for in order to get their hands on. Yes, it must be that good, or people are just going to click away from your squeeze page and probably be gone forever.
In this tutorial we’re going to cover how to create a lead magnet that actually gets people to opt-in to your list, and also the different types of lead magnets that you can create. First let me give you some tips to keep in mind when you’re creating your lead magnet!
When you start thinking about what lead magnet to create you need to think about what your target audience wants or needs. What problems do they have that you could solve for them? What topic do they want to know about? You can figure this out by looking at your target audience on social media and what they are talking about, or by doing some keyword research. Take that information and create your lead magnet.
Be specific. You can create several lead magnets, so get really specific with your lead magnet and who it’s for. For example if you’re in the self help niche your target audience probably has all kinds of wants and needs, but if you’re selling a product on how to be more happy in life, then you’re going to need to create a lead magnet that is ultra specific to that topic.
When you’re trying to build your initial email list keep your lead magnets quick and easy to consume. When a lead doesn’t know who you are or how you can help them, they’re not going to give you much attention. But if you can quickly and easily give them a result, they’ll pay attention to you when you pop into their email inbox!
Depending on the lead will depend on the lead magnet you want to offer them. For example, if you’re creating a lead magnet to get people interested in a high-ticket offer you have, you may want to create a lead magnet that goes into greater detail and offers a lot of information. The opposite of the above tip.
Whatever kind of lead magnet you choose to create make sure that it looks professional and that you use a nice design that grabs people’s attention. This often gets missed, but the “experience” the person has also has a big effect on how they interact with you. Now with online services like Canva it’s easy for anyone to create lead magnets that are gorgeous, and if you can’t do that you can at least hire someone to do it for you. It’s that important!
As I said above you can and should create multiple lead magnets, so always be on the lookout for more lead magnet ideas you can use to build your email list even bigger or build an email list for a different goal or funnel.
Think outside of the box! Everyone and their dog are giving away free ebooks. If you do the same thing how are you going to stand out in the crowd? Look at what others are using as lead magnets in your niche and do something different!
This should go without saying, but you should make it super easy to get and consume your lead magnet. If you ask for too much information, if you make people jump through hoops, etc. your lead magnet will never do it’s job, so make sure it’s a “straight shot” for people to get right to your lead magnet.
Sell from within your lead magnet. Now I’m not saying to post ads and links all over your lead magnet, but if you have things you want people to buy from you, you can offer them in your lead magnet. Make sure whatever it is that you’re selling from within your lead magnet aligns with why the person opt-ed in to get your lead magnet, but you most definitely want to be selling in your lead magnets.
Don’t be afraid to give too much. What I mean by this is don’t hold back your best ideas, information, resources because you feel like you wont be able to make money from the person who opted-in for your lead magnet. Now I have said for the most part your lead magnet needs to be quick to digest, so you don’t want to give too much, but never hold back your best. Your lead magnet’s job is to “wow” the person who is consuming it.
My final tip here is to always be listening to those who consume your lead magnets so you can work to make them better. Once you have an amazing lead magnet your list building will be so much easier and you’ll get much better results. Once someone has downloaded your lead magnet follow up with them for feedback. Put your lead magnet in front of people (for example your mastermind group or your peers) and ask for their feedback and see what you can do to make your lead magnet better.
Now to wrap this all up here are a list of the type of lead magnets that you can create. Take a look at this list and see which type would be best for your next lead magnet.
Best Of XYZ
Collection Of Quotes
Free Design Elements
I’ve given you a lot of information here, so take what you’ve learned in the tips section, get an idea for what your lead magnet will do to help your target audience, pick the type of lead magnet you will create, and go continue with your list building journey!