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When you boil using social media to build email list building down, it basically consists of two different things: Creating things (lead capture pages, opt-in forms, lead magnets, etc.) that build your list and driving traffic to those things. In this tutorial we are going to focus on the latter. And we’re going to get super focused and talk about one big tactic when it comes to driving traffic. Using social media to build email list to Social media marketing!
Social media marketing is when you use social media sites that already have traffic and get your posts/ads in front of that traffic. Specifically, using social media to build email list the traffic they have that is interested in what you have to offer. For example, if you’re in the gardening niche you will be targeting the traffic that social media sites have that are interested in gardening. It’s not like you’re trying to get everyone on Facebook to come to your site because not everyone will be interested in gardening.
Now before we get into the how using social media to build email list let’s get into the “which”. Like which social media sites should you be using to drive traffic to your lead capture pages. Yes! This is the first thing you need to determine because not every social media site is going to have your targeted audience. You can determine if a social media site has users in your target audience using the following tactics:
Tactic #1:using social media to build email list
Start by searching for your audience on the actual social media site. Use keywords and see if there are people talking about your niche and related topics.
Tactic #2:using social media to build email list
Using the search function again in the same way look to see if there are people who are running ads for your niche. If people are spending money on advertising you can almost guarantee that your target audience is on that social media site.
Tactic #3:using social media to build email list
What kind of content do you create? Different social media sites like different types of content. For example, YouTube is all videos, so if you don’t create videos, it’s not going to be for you. Research which social media sites use the type of content that you create and forget the rest. If you don’t create a certain type of content there is no reason to pay any attention to social media sites that focus on that kind of content.
Now use those tactics on the top social media sites to find how using social media to build email list to your target audience and best fit for your business. Here are the top 10 social media sites that you can use in your email list building efforts:
Of course, there are many more out there that you can research, but I’m just giving you the top 10 here.
Now once you determine which social media sites have your target audience on them then it’s time to decide which one you want to start with using social media to build email list, and I can’t stress this next part enough. Start with one and only one.
Once you pick the one you want to start with using social media to build email list, you have another decision to make. Are you going to use the paid advertising that the social media platform offers or are you going to use organic marketing?
If you’re going to use the paid platform the social media site offers, then you will want to start by learning how to use it. Don’t go in blind! You want to educate yourself or hire someone to manage your ads for you. There is a sharp learning curve for paid advertising platforms on social media, so don’t skip this part.
If you don’t have the funds for the paid platform then you will have to go the “organic” route and that’s ok because it can be just as effective but will take more time.
Again, you will start by learning. Learn how the social media site that you’ve chosen works and how to get started using it. Once you have some knowledge and you’re setup properly on the social media site then start creating content for it and building your following. You will have to research how to do both of these things in a strategic way so that you’re not wasting time on what doesn’t work, but here are some tips that will get you started on just about any social media site.
Tip #1: Create An Optimized Profile
On most social media sites, you will create a profile and that’s where your content will be posted. Make sure that you create an optimized profile that tells people exactly what you do and how your profile and your content will help them. If you can put links to your website, make sure that you put a link to your lead capture page. Spend some serious time creating an optimized profile because it will be the biggest part in you building your following and getting that following to your lead capture pages and other opt-in forms.
Tip #2: Create Great Content
The easiest way to create great content that gets you followers and people clicking is to research what others in your niche are doing. Analyze the content they create that gets a lot of engagement and use that for ideas for content that you create. I do not mean copy them, but you can definitely get ideas from them.
Another tip on content creation: Every single piece of content you create needs to have a goal. That can be to get people to your lead capture page, to a piece of content that gets people to your lead capture page or an opt-in form, or to grow your following on that social media site.
Tip #3: Interact And Engage With Others
It’s called social media because it’s a “social thing”. You have to interact with others and depending on the social media site will depend on how using social media to build email list you do this. Things like post reactions (liking the posts), commenting, sharing, etc. are all examples of engaging with others. The more you do this the more you will be seen which in turn will build your following and get the content you create seen!
Once you get one social media site working for you and you have time to add another one then I recommend you do so, but don’t try and do more than one at a time or you will drive yourself mad and not see much in the way of results.
I know I just gave you a lot of information to digest here. Social media marketing is a big traffic tactic, but it works very well when you do it right. To sum everything up for you here is what you need to do to get started. Begin by researching what social media sites will be right for your business and decide if you’re going to use paid advertising or organic advertising on them. Start with one, learn how everything works, and start using it. When you see good results then add the next social media site that has your target audience on it into your marketing plan. Follow the advice I gave you here and you should see great results for your email list building!